Marketing exists to create a customer, but it is the lone salesperson who closes the deal and turns the pipeline of potential leads into a stream of product or service sales. With experience in business-to-business sales, new account development, and account penetration, JAB Group consultants diagnose and assess sales strategies and techniques in relation to enterprise-level goals and objectives.
We recommend new approaches that are compatible with an organization’s industry, culture, and sales operations. Our sales consultants and trainers:
- Evaluate sales strategies for account development and account penetration
- Recommend sales training for deeper client listening and problem resolution
- Assess lead generation strategies for sales-force and dealer networks
- Align sales strategies, sales training and lead generation to enhance revenue
Our sales training programs run the gamut from standardized sales training packages, to hybrid sales programs that link standardized packages with customizable templates to fully customized sales training programs. All training is based upon needs assessment, organizational sales structure analysis and industry-compatible consultative sales approaches. JAB Group offers sales training in face2face environments and e-learning training courses designed for self-directed, online, mobile (24×7) or hybrid learning environments.
Despite the age of technology, our sales training is people-oriented, focusing on consultation and relationship-building. We teach the sales force how to identify and qualify opportunities, evaluate the competition, listen carefully, diagnose client problems and opportunities and work with clients to achieve their goals.